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IMG_9096-min.jpg

LeEco


Marketing Collateral  |  Presentation Design  |  Web Design

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LeEco


Marketing Collateral  |  Presentation Design  |  Web Design

LeEco

A leading global company born from the internet, LeEco seamlessly blends devices, content, applications and distribution in a first-of-its kind ecosystem.  LeEco consists of several business units across film and music production, digital streaming service, smartphone, accessories, android televisions, and autonomous electric vehicles.

Overview

LeEco's latest expanse into the North American market has required design endeavors from social media marketing, production material for national announce events, print and packaging design, to website and internal UX design needs.

Designer - Bryce

Role - Creative Director /  UX Designer / Graphic Designer / Video Editor


LeEco.com Redesign

Original Site  - Way Back Machine

Proposed Site - Invision Document showcasing most mockup examples

Launched Site - LeEco.com

 
 

Process

Mood Board

Presentation comparing competitor visual styles to early LeEco examples and pitch for consistent visual style for website and future photoshoots.

Sketches / Notes

Random assortment of notes and quick-hand drawings across the project lifecycle and mockup reviews.

Newsroom Page Evolution

Example of Design evolution for the PR Newsroom Page.  Showcases original site look, PR request and example site, excerpts from the several pitch redesigns, to the Final Visual Mockup.


Forum Redesign (Creative Director/ UX designer)

leeco_office.jpg

Social Design


Branding  |  Print Design  |  Social Marketing

Social Design


Branding  |  Print Design  |  Social Marketing

Brand Guidelines

Objective

Worked with overseas team in Beijing to create English Brand Style Guide.  Original brand: Letv (left) to the new brand: LeEco (right).


Social Designs

(Sole Designer prior to June 2016)


Release Campaigns

Nationwide Roadshow (8 Cities) - Key Graphic, Promotional Videos, Social Teasers, Infographics, Print Material, Banners, T-Shirts

Nationwide Fan Tour (3 Cities) - Key Graphic, Social Teasers, Print Material, Swag Collateral


Conference Designs

Social Posts, Print Material, Presentation Design, Swag/Collateral, Photography, Video Production.

CES 2016 (Sole Designer)

MWC 2016 (Sole Designer)

SXSW 2016 (Sole Designer)

Google I/0 2016 (Creative Director)

Pepcom 2016 (Creative Director)

US Launch (Creative Director)


Video Work

Promo / Teaser / Social

Editor

CES Spotlight / Interviews

Videographer, Editor

Company Video

Creative Director and Project Lead.  Scouted, Hired, and Oversaw contractor.