LeEco seamlessly blends devices, content, applications and distribution in a first-of-its kind ecosystem consisting of several business units across film and music production, digital streaming service, smartphone, accessories, android televisions, and autonomous electric vehicles.


The Brief

LeEco's latest expanse into the North American market has required design endeavors from social media marketing, production material for national announce events, print and packaging design, to website and internal UX design needs.


Major Projects


Letv Rebrand to LeEco

Involved in the brainstorming, naming, and design implementation for the rebrand of Letv to LeEco in early 2016.  Creation and conversion of the LeEco Style Guide for North America.


Event Collateral Design

Print Design for promotional events and conferences such as North American HQ Ribbon Cutting, CES 2016, MWC 2016, SXSW 2016 and LeEco US Launch Event.


Other Campaigns


Contractor Oversight

Acted at Project Lead and Creative Director for several contractor hires.


Video Editing

Video editing -previews, promo, social, event, editing, capturing, coordination.

LeEco Photoshoot Fall 2016


Creative Director - oversaw project scope, scouting, hiring, shot-list, mood-boards, and onsite during shoots for LeEco.com, social, and UP2U.