A leading global company born from the internet, LeEco seamlessly blends devices, content, applications and distribution in a first-of-its kind ecosystem.  LeEco consists of several business units across film and music production, digital streaming service, smartphone, accessories, android televisions, and autonomous electric vehicles.


LeEco's latest expanse into the North American market has required design endeavors from social media marketing, production material for national announce events, print and packaging design, to website and internal UX design needs.

Role - Creative Director / Project Lead / UX Designer / Graphic Designer / Video Editor

LeEco.com Redesign

Original Site  - Way Back Machine

Proposed Site - Invision Document showcasing most mockup examples

Launched Site - LeEco.com



Mood Board

Presentation comparing competitor visual styles to early LeEco examples and pitch for consistent visual style for website and future photoshoots.

Sketches / Notes

Random assortment of notes and quick-hand drawings across the project lifecycle and mockup reviews.

Newsroom Page Evolution

Example of Design evolution for the PR Newsroom Page.  Showcases original site look, PR request and example site, excerpts from the several pitch redesigns, to the Final Visual Mockup.

Forum Redesign (Creative Director/ UX designer)