Worked with overseas team in Beijing to create English Brand Style Guide. Original brand: Letv (left) to the new brand: LeEco (right).
(Sole Designer prior to June 2016)
Nationwide Roadshow (8 Cities) - Key Graphic, Promotional Videos, Social Teasers, Infographics, Print Material, Banners, T-Shirts
Nationwide Fan Tour (3 Cities) - Key Graphic, Social Teasers, Print Material, Swag Collateral
Social Posts, Print Material, Presentation Design, Swag/Collateral, Photography, Video Production.
CES 2016 (Sole Designer)
MWC 2016 (Sole Designer)
SXSW 2016 (Sole Designer)
Google I/0 2016 (Creative Director)
Pepcom 2016 (Creative Director)
US Launch (Creative Director)
Promo / Teaser / Social
CES Spotlight / Interviews
Creative Director and Project Lead. Scouted, Hired, and Oversaw contractor.